Original article [here].

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YouTube official channel “avex Channel” gets more than 1 million subscribers
9 August 2013. 16:51

avex’s official YouTube channel “avex Channel” has hit 1 million subscribers. It is the first time any official Japanese channel has hit the million subscribers mark.

“We are grateful to all who have supported this channel. We aim to grow even more, and bring joyful charming videos to everyone. We wish to celebrate this with all the YouTube staff team.” – avex group

“The internet is the channel to the world, and this achievement by avex is a wonderful example of how YouTube reforms the online world with music to reach out to new audiences around the world.” – YouTube music partnership Japanese representative Hirai John

The cover photo on avex Channel now sports the commemorative message “Thank you so much always for all your love and support.”, and is promoting a playlist of MVs of key avex artistes, such as Hamasaki Ayumi’s “You&Me”, EXILE’s “EXILE / EXILE PRIDE ~Konna sekai wo aisuru tame~ -short version-“, and Miura Daiichi’s “GO FOR IT”.

YouTube has also sent a “golden play button” to avex to commemorate the 1 million subscribers.

“avex Channel” acts as the primary channel for pre-releases of MVs of various artistes, as well as commentaries and off-shot videos which cannot be found elsewhere, and many other original videos. These videos can be viewed not only by viewers in Japan, but anyone all over the world.

◆YouTube Official channel “avex Channel”